Glossary

WordWhat it means
StoryWhat the data must show, in your words: the numbers, the window and the events ("MRR from $50k to $200k over two years, churn spiking in Q3").
Stated numberA number in the story that Misata holds exactly: a monthly total, a balance, a rate, a share or an average.
HeldThe data shows the stated number, read back in SQL. "Not held" means it could not be, and the dataset says why.
WindowThe months the data covers. The last month is the one a dashboard opens on.
EventA change for a while: a spike, a dip, a campaign, an outage. "5% in Q3 2025" is an event on a 2% rate.
Built-in shapeA business Misata knows in depth (SaaS, e-commerce, banking and payments, health systems and more), with its tables, mechanics and standard metrics.
PlanWhat Studio will build, shown before any rows exist: tables, sizes, stated numbers, window and events.
CertificateThe record of what was checked on the finished data: each stated number, each rule, each key, and anything open. Shareable as a public link.
VerifiedEvery stated number met, every declared rule held, and no critical or major finding open.
Realism notesObservations about the data (seasons, hours, concentration), with their SQL. They describe; they do not change the verdict.
Answer keyEach metric's SQL and its value in every month of the window, as answer_key.json and a CSV.
Metric (KPI)A number the business reads: MRR, logo churn, billed revenue, win rate, or one you stated.
MisreadingA usual wrong way to compute a metric (churn over every account, not those at risk), measured on the same rows so a wrong answer can be named.
IdentityAn equation the data keeps, read in SQL: billed revenue equals MRR; an order's total equals its lines.
CheckerRuns a query, or reads numbers, against the answer key. Names a right one; says what a wrong one computes and how to fix it.
QuestionsPlain-language questions drawn from the answer key, each with its answer, its SQL and the wrong answers its misreadings give.
SeedThe number that fixes the random draws. The same request and seed make the same data, byte for byte.
VariationThe same story with a new seed: different rows, the same stated numbers.
RevisionA change to a ready dataset (in words, a story edit, a curve or a control). It makes a new version and checks it; the first is never touched.
CurveA monthly total you draw; each month lands on it.
ControlA named dial on a dataset (how strongly a cause acts, staff at peak, planted problems), changed on the Adjust tab.
Planted problemsData-quality issues put in on purpose (duplicates, late records, typos), each listed, for testing cleaning and monitoring.
BlueprintThe engine's own design language: tables, columns, rules, processes and stated numbers, in JSON. What a design becomes before it is built.
Backlot demoA pipeline (dbt or Postgres) seeded so its own output tells a story, with a room, a reset and an agent endpoint.
Demo roomA Backlot link anyone can open with no account: the story, what the pipeline measured, and a read-only SQL console.
InstructionsRules every dataset on your account keeps to ("company names fictional"), read as requirements.

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